Sports Athletes sign endorsements..

              When we watch sports athletes performing on the stage, we think about big muscular human beings who work hard, train everyday and maintain their bodies in the best shapes of their careers in order to perform at a high level. Many athletes are given a gifted talent when hey are born. Some who are not so gifted, have to prove them selves by their work ethic and determination to be the best of the best. 

              This is where the media of our society comes into effect, especially the advertising industry. The advertising industries promote their products into the market by using the naturally gifted talents of athletes in the sports to their advantage. For example, when the star player of the Pittsburgh Steelers, Troy Polamalu signs a deal with the Head and shoulder company. His performance on the field is respected around the world by his athletic performance but his long dreads are the main attraction for the Head and Shoulder industry to promote their product by using Polomalu's style of hair.....

                                                                    

Troy Polomalu makes a fortune in the NFL as a player but now with his endorsements with Head and Shoulder, im sure he is pretty satisfied by his career choice that he made through his life.

               Another example of an athlete who is now signed a deal with the State farm insurace. Arron Rodgers and BJ Rajji, one of his team mates. Arron started to celebrate his touch down dances with a signature move. Which is now Know as the theme for the Discount Double Check for the state farms insurance.

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We can conclude that sports athletes are the new figures for the advertising industries to promote their product to the society. The performance of these athletes on the field can be rewarded by the advertising industry in our day and age. These companies use such highly qualified star players for their advantage to sell their new product and promotions. As a society, we can conclude that we as people buy into the medias interpretation of men as athletes in our country..