Kids love watching animated films, then they read books based on the films, and finally the characters and the story lines are transformed into toys, school supplies, and everyday products that kids need to get by in their young age. This sequence allows the advertising company to promote products based on Movies and cartoons. We can discuss a wide variety of hit movies that kids love to watch at a very young age, and they fall in love with the characters that are being represented in those films. This allows the companies to produce action figures, school supplies which have pictures of the characters and clothes that have logos or symbols that represent their favorite cartoon characters for such films on television. We have been seeing this pattern going on for decades, since the 1980's when the advertising company for Children expanded and transformed the consumption levels for selling their merchandise to kids.
Tarzan and Lion king were my two favorite films as i was growing up. I've always loved watching movies based on the jungle animals in the wild. Being a young kid I always wanted to buy products that represent characters from these films. I always wanted a book bag that had the lion kings, or animals from the movie Tarzan. Also, i would want school supplies that had pictures of these characters on ever pencil, binder and little thing that we would use in school everyday. It would give me an exciting feeling about carrying products based on my favorite films. 
This being said, If I can fall in love with the films being produced by Disney-which lead me to buy products that represent characters from the films, then ever kid out their feel the same urge to buy such material. Kids don't realize the adult hood of making money by working hard, so they force their parents into buying products that are related to TV shows, films, and cartoon that are being played in front of their eyes. This allows the Children's market to keep expanding and making the dollars in the best of their abilities.
This is an interesting topic. As a kid, it was all about having your lunchbox with your favorite character on it. Now, it's all about having the video game and the ipod app. What will be next? How far will advertisers go? What's the future in children's advertising? Our economy is in a recession and we can still go out and buy that new Barbie lunchbox. How does that make sense? This is the power of children's advertisement.
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