"Kids overruling parents consumption"

          In our day and age, kids are becoming a major target for the Children's Industry. Companies are finding potentials for selling merchandise for the kids. Such market for kids developed in the 1980's, where cable became an expansion for marketing and publishing products that target the younger generations. By the late 1990's kids started to have purchasing power over their parents, which created a trend for the advertising industries to make huge strides in their companies. The demand for the kids marketing supplies was on the rise and the producers of the kids industries saw a new pattern in the spending levels of families with young kids. This concept created opportunities for the entrepreneurial of the marketing business to become more effect and positive on selling to young kids.

                                                 THE MARKETING OF COOL

The term "cool" has been around for decades, and kids seem to be attracted to products that are cool. For instance, when kids are obligated to attend school everyday, they react to kids that have the latest school supplies,new  clothes, and products that look cool. Then they go home to their parents and demand the COOL items just so they can fit n with the rest of the classmates or friends. Then the parents are forced to buy such new products for their kids, so the kids go to school being happy and satisfied with their needs. This sequence is common, especially for the younger generation. 

Kids are demanding, and parents want the best stuff for their kids just cause they are kids. This idea helps the advertising industry to promote cool products for the kids, which can help create a bigger market for the Children's advertisements.